So So Soft

Polishing and strengthening detangler 150 ml., essential for maintaining healthy and untangled fur, while respecting the skin.

It offers intensive protection and repair thanks to keratin which rebuilds the hair from the inside, making it stronger and more resistant.
It ensures healthy, irritation-free skin with lysine which supports skin regeneration, soothing redness and itching.

✨ Instantly detangles for stress-free stripping
💧 Nourishes, hydrates and soothes the skin, leaving the coat stronger and healthier
🚿 No rinsing – eliminates bad odors and keeps the coat fresh for longer
🏆 Top seller for curly-haired dogs like poodles or lagottos
🐕 Perfect for long coats to untangle knots and make brushing easier
🐶 ​​Also beneficial for short coats, providing extra softness and balanced skin
🌿 Gentle formula , ideal for puppies and sensitive skin prone to dermatitis

Formulated following the same regulations in place for human cosmetics (CE1223/2009), produced by a human-grade cosmetic laboratory.

So So Soft untangles and hydrates even without a bath, and the real game-changer is that we've ditched silicones for four powerful natural ingredients. Curious to know which ones?

Keratin
The indisputable queen of hair. Our low molecular weight keratin is comprised of microproteins that delve deep into the hair, addressing structural micro-cracks and voids. This reformation restores the natural keratin layer, creating the desired effect of a strong and compact coat.

Lysine
Hair is mainly made up of proteins including lysine, so this ingredient is a must-have for hair wellness treatments. Lysine is also the essential amino acid that naturally forms keratin. Its benefits also include restorative, detangling and cleansing properties.

Sugar
That's right, we put sugar in our formula! In fact, sugars have different uses in cosmetics and one of the main properties is to hydrate the hair by creating a protective film. Finally, it is a natural conditioner, it helps to untangle the hair and nourish it. A plus: it makes the hair less frizzy and more flowing.

Fruit acids
 They strengthen the hair making it shiny and bright. How? Thanks to their ability to close the cuticles and form a protective external film. They are also antioxidants, exfoliators and stimulate skin regeneration.

INCI: Aqua, Glycerin, Cetrimonium Chloride, Hydrolyzed Keratin, Vaccinium Myrtillus Extract,
Lonicera Japonica Flower Extract, Citrus Grandis Extract, Glycerin, Lonicera Caprifolium Flower Extract,
Sodium Dilauramidoglutamide Lysine, Solanum Lycopersicum Extract, Saccharide Isomerate,
Citrus Limonum Fruit Extract, Propylene Glycol, Citric Acid, Malic Acid, Sodium Citrate, Ethylhexylglycerin,
Sodium Levulinate, Levulinic Acid, Lactic Acid, Sodium Benzoate, Potassium Sorbate, Parfum (Fragrance).

* ingredients from controlled organic farming and cruelty-free.

hypoallergenic 🌸 97% natural 🍀 plastic free ❌ 
⏱️

COMB IN RECORD TIME
Use it before grooming to help you detangle more swiftly and stress-free for your furry friend!

🌸

SKIN PROTECTOR
Lysine protects and cleanses the skin, and above all helps to detangle easily, reducing brush stress!

👃

ELIMINATES UNPLEASANT ODOURS
Calendula releases a delicate and calming fragrance.

⏱️

COMB IN RECORD TIME
Use it before grooming to help you detangle more swiftly and stress-free for your furry friend!

🌸

SKIN PROTECTOR
Lysine protects and cleanses the skin, and above all helps to detangle easily, reducing brush stress!

👃

ELIMINATES UNPLEASANT ODOURS
Calendula releases a delicate and calming fragrance.

Groomer's tips

1️⃣ Apply whenever you want to detangle or nourish the skin and fur.

2️⃣ Spray it on both dry and damp coat after a bath; the warmth of drying further enhances keratin's penetration into the fur!

3️⃣ Revives the fur color, resulting in a healthier and shinier appearance.

4️⃣ Soothes and hydrates skin prone to dermatitis, itching, and redness.

toeletta il tuo cane a casa con i prodotti sciogli nodi di jampy usati nelle migliori toelettature italiane
so so soft di jampy ripara e districa il pelo del tuo cane senza irritare la cute privo di alcol e agenti irritanti, qualità umana
✨ The secret to soft, strong, and shiny short fur?

Even short-haired dogs deserve a treatment that makes them feel their best! This spray is designed to deeply nourish, making the coat softer, stronger, and shinier without weighing it down.

Spray it directly onto the dry or damp coat and let the keratin and lysine penetrate deeply, strengthening the fur and protecting the skin. After application, a quick rub with your hands or brushing will help distribute the product evenly.

💡 No rinse needed, for a coat that’s always healthy and perfectly cared for!

Guaranteed Ingredients

Thanks to its gentle formula, it is ideal for sensitive skin or skin prone to redness and itching, helping to keep it hydrated and balanced. Additionally, it eliminates unpleasant odors, leaving a fresh calendula scent.

✓ Cruelty-free
✓ Alcohol-free
✓ Sulfate-free
✓ Paraben-free
✓ Mineral oil-free
✓ Phthalate-free
✓ GMO-free
✓ 100% plant-based

FAQs

Ideal after a bath, or for daily use on dogs with long, curly, and tangled fur. It's also great following a professional grooming session for at-home maintenance.

So So Soft is at its best when used in synergy with quality cleaning products. It is very important to use as a base a natural shampoo like ours which has an excellent cleaning power in total respect of the dog's PH. And for an even more lasting effect, you can combine the spray with our multivitamin The Good Boy , after all the beauty starts from within 😉

All breeds can benefit from a product like So So Soft, especially:
- Long-haired breeds: Helps detangle and nourish the coat, making stripping easier.
- Short-haired breeds: Softens the coat and hydrates the skin.
- Light-colored coats: Removes yellowing.
- Dark-colored coats: Acts as an illuminator, making the coat shinier and more vibrant.

Yes, and it is especially recommended for cases of damaged skin and dry, brittle fur.

made in Italy 🇮🇹 planet friendly 💚