hypoallergenic 🌸 97% natural 🌿 plastic-free 🙅
Unravel knots and detangle as though there's no tomorrow!
Gently untangles fur and enhances combing. When used regularly, it helps you strip and comb quickly: keratin and lysine also aid in rebuilding the fur, which will be visibly strengthened and shiny after 2 months.
So So Soft untangles and hydrates even without a bath, and the real game-changer is that we've ditched silicones for four powerful natural ingredients. Curious to know which ones?
Keratin
The indisputable queen of hair. Our low molecular weight keratin is comprised of microproteins that delve deep into the hair, addressing structural micro-cracks and voids. This reformation restores the natural keratin layer, creating the desired effect of a strong and compact coat.
Lysine
Hair is mainly made up of proteins including lysine, so this ingredient is a must-have for hair wellness treatments. Lysine is also the essential amino acid that naturally forms keratin. Its benefits also include restorative, detangling and cleansing properties.
Sugar
That's right, we put sugar in our formula! In fact, sugars have different uses in cosmetics and one of the main properties is to hydrate the hair by creating a protective film. Finally, it is a natural conditioner, it helps to untangle the hair and nourish it. A plus: it makes the hair less frizzy and more flowing.
Fruit acids
They strengthen the hair making it shiny and bright. How? Thanks to their ability to close the cuticles and form a protective external film. They are also antioxidants, exfoliators and stimulate skin regeneration.
INCI: Aqua, Glycerin, Cetrimonium Chloride, Hydrolyzed Keratin, Vaccinium Myrtillus Extract,
Lonicera Japonica Flower Extract, Citrus Grandis Extract, Glycerin, Lonicera Caprifolium Flower Extract,
Sodium Dilauramidoglutamide Lysine, Solanum Lycopersicum Extract, Saccharide Isomerate,
Citrus Limonum Fruit Extract, Propylene Glycol, Citric Acid, Malic Acid, Sodium Citrate, Ethylhexylglycerin,
Sodium Levulinate, Levulinic Acid, Lactic Acid, Sodium Benzoate, Potassium Sorbate, Parfum (Fragrance).
* ingredients from controlled organic farming and cruelty-free.
Ideal after a bath, or for daily use on dogs with long, curly, and tangled fur. It's also great following a professional grooming session for at-home maintenance.
So So Soft is at its best when used in synergy with quality cleaning products. It is very important to use as a base a natural shampoo like ours which has an excellent cleaning power in total respect of the dog's PH. And for an even more lasting effect, you can combine the spray with our multivitamin The Good Boy , after all the beauty starts from within 😉
Groomer's tips
1️⃣ Apply whenever you want to detangle or nourish the skin and fur.
2️⃣ Spray it on both dry and damp coat after a bath; the warmth of drying further enhances keratin's penetration into the fur!
3️⃣ Revives the fur color, resulting in a healthier and shinier appearance.
4️⃣ Soothes and hydrates skin prone to dermatitis, itching, and redness.
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made in italy 🇮🇹 planet friendly 💚