Chapped skin 🌵

Forget creams and ointments, the most versatile cream on the planet has arrived: healing, protective, and soothing. The final touch? It leaves no traces. ZERO ❌

So So Soft's keratin is your best ally for stress-free detangling and the fur will become stronger.

Why us

It's all about formulas: smart compositions and blends designed to support the most important needs.
We are here to help your dog get better, inside and out, and to live his best life with you!