Always natural 🌿 and sustainable 💚
We try to provide ourselves at the best quality / price ratio because we want our products to be accessible to everyone. We prioritize natural, local and vegan ingredients.
We want the best, always 🚀
Our product team continually research, source and combine new active ingredients. The formulas are updated with the latest innovations so that each order is better than the previous one!
We always prioritize Italian products, or alternatively European ones. The result is a blend of formulas with high-quality ingredients, just like in human food and cosmetics.
Our formulas provide dogs with the specific ingredients they actually need. Sometimes, this means a more efficient artificial element here or a simple natural element there. The magic lies in our unique combinations, not in a single star ingredient.
Trust the process: we guarantee you'll love the results.